TrueCoach is a workout-programming app for online coaches. We are studio operations software for in-person trainers. Every plan includes unlimited clients, with no per-client tiers as your roster grows.
TrueCoach (owned by Xplor) is a workout-programming and remote-delivery tool. The coach designs the program, pushes it to the client's phone, the client logs each workout, the coach reviews form via video. The whole product loop is asynchronous and remote. For an online coach managing 50 remote clients on customized programs, that is exactly the right product.
When a client trains in front of you, the program is happening live. You do not need workout delivery. You need to know whether they showed up, how many sessions are left in their package, whether their recurring billing went through, and what your trainer earned this week. That is the studio-operations problem. My Training Studio is built around it.
TrueCoach is excellent at programming. We are not trying to compete with that. Here is the honest split.
| My Training Studio | TrueCoach | |
|---|---|---|
| Booking and Scheduling | ||
| 1-on-1 in-person session booking | First-class | Secondary |
| Trainer availability and conflicts | Yes | No |
| Recurring weekly sessions | From contract | No |
| Calendar sync | Yes | Limited |
| Session Packages and Contracts | ||
| Session package balances | Yes | No |
| Contract-to-schedule linking | Yes | No |
| FIFO drawdown across packages | Yes | No |
| Studio Operations | ||
| Trainer commission tracking | Yes | No |
| Trainer payouts | Yes | No |
| Multi-trainer studio | Yes | Per-coach pricing |
| TrueCoach's Core Strengths | ||
| Workout programming and exercise library | Not our focus | Yes |
| Video form review and feedback | No | Yes |
| Client mobile app for workout logging | No | Yes |
| In-app messaging with clients | No | Yes |
| Pricing Model | ||
| Per-client tier pricing | Flat, unlimited clients | Tier scales with roster |
| Recurring billing for packages | Yes | Subscriptions only |
Four things TrueCoach does not model. We treat them as core.
| Client | Sessions | Months | Status |
|---|---|---|---|
| Sarah Mitchell | 148 | 14 | Active |
| Lisa Kim | 87 | 11 | Active |
| Mike Rodriguez | 62 | 6 | Active |
| Tom Watson | 34 | 3 | Inactive |
TrueCoach is competitive at small client counts. We pull ahead the moment your roster grows or you add a second trainer.
| Your business | My Training Studio | TrueCoach |
|---|---|---|
| Solo coach, ~5 active clients | $50/mo | ~$25/mo |
| Solo coach, ~30 active clients | $50/mo | ~$60 to $100/mo |
| Small studio, 3 trainers, ~50 clients | $199/mo | ~$200 to $300/mo |
| Studio, 5 trainers, 100+ clients | $199/mo | ~$300+/mo |
| Per-client fees | $0 | Tier scales with roster |
| Payment processing | 2.9% + $0.30 (your Stripe) | 2.9% + $0.30 (Stripe via TrueCoach) |
TrueCoach prices are approximate and change. Check their pricing page for current tiers. The pattern, not the exact number, is what matters.
TrueCoach is built for online and hybrid coaches who deliver workout programs through a phone app. The whole loop is built around programming, exercise demos, client logging, and form review. For an in-person studio where clients show up, train face-to-face, and the relationship is the product, the programming app is not what you need. You need booking, session packages, trainer commissions, and accountability tools. My Training Studio is built around those.
Built-in 1-on-1 in-person booking with trainer conflict detection, session-package balance tracking with FIFO drawdown across overlapping packages, contract-to-schedule linking so attendance auto-deducts from the package, sessions-remaining alerts, trainer commission tracking and payouts, and unlimited clients on every plan with no per-client fees.
TrueCoach prices in tiers based on the number of active clients, so the cost grows as your roster grows. My Training Studio is a flat fee per studio with unlimited clients on every plan, plus standard Stripe processing rates. TrueCoach is cheaper at very small client counts; MTS pulls ahead as soon as you grow past a single tier.
TrueCoach tracks workouts and check-ins, but it does not have first-class session-package balances, contract-to-schedule linking, or FIFO drawdown across overlapping packages. My Training Studio treats those as core features because that is how an in-person studio bills.